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Private Label and Product Brand Development

G.K. Skaggs is a team of highly skilled beverage professionals with diverse backgrounds and expertise. Our common goal is to provide top-quality service to our partners and the market. With a focus on brand building, new product development, market research, and distribution across all U.S. markets, we prioritize our partners' success.


We source and represent quality, trend-setting, and established brands from around the world, creating brand equity within the U.S. market. Our team research potential opportunities, develops go-to-market strategies, and manages brands for expansion in the U.S. Beverage Market.


We have successfully created high-performing, long-term private label brands for retail and wholesale partners. Together, we handle product sourcing, creative branding and package design, production, and market strategy development. These key elements establish strong exclusive brands for retailers.


G.K. Skaggs not only supplies brands but also enforces brand messaging, manages and creates marketing efforts, and serves as the driving force behind brand equity. We strive to make each brand a success in the market.


As pioneers, we launched the first nationwide control label beer program in the U.S. We have been creating successful control label brands for retail chains for over 20 years and maintain a longstanding membership of the Private Label Manufacturers Association (PLMA).


Our expertise extends to creating, formulating, and packaging high-quality beer, wine, and spirits from around the world. We aim to provide value for both retail and wholesale partners while building brand and market equity. Our commitment lies in offering the highest quality products at the lowest possible price.


Many of our private label brands have been sold by our retail partners for over 20 years.


Our capabilities include:


- Customized branding and design to fit opportunities in your markets

- Turn-key programs from product design to nationwide delivery and retail roll-out

- Sourcing and production of various types of beer, wine, and spirit beverages from around the world, including specialty items like Irish Cream, Malt Flavored Coolers, Liqueurs, and Sparkling Beverages. We can also source and produce all wine varietals in various packaging formats.

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